The Holidays are Coming to Avenues Mall and St. Johns Town Center


Avoid Lines by Reserving Your Magical Moment with Santa Online 

Popular Caring Santa® event and Pet Photo Nights Offer Special Opportunities for photos with Santa 

Eager children and their families can experience the joy and magic of the holiday season with a visit to the Simon® Santa Photo Experience at The Avenues and St. Johns Town Center.  Children can visit and be photographed with Santa at The Avenues beginning Friday, November 4 in Center Court and at St. Johns Town Center beginning Saturday, November 12 in the Nordstrom Wing. Santa will remain at both centers to listen to holiday wishes until Saturday, December 24.

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“One of the great traditions of the holiday shopping at Simon Malls is the annual family visit to the Simon Santa Photo Experience,” said Lindsey VonHoven, director of mall marketing at St. Johns Town Center. “I know Santa can’t wait to greet children bringing him their holiday wishes.”

Caring Santa provides a sensory-friendly environment for families of children with special needs, to safely experience the time-honored tradition and magic of Santa. The Avenues will host this special event on Sunday, December 4 from 8:30 – 10:30 a.m., prior to mall opening. Guests can register in advance at Caring Santa events have expanded from seven Simon malls in 2011 to 110 Simon malls today, a new high, reflecting the positive impact of this unique program.

The popular Pet Photo Night returns to the Simon Santa Photo Experience at The Avenues and St. Johns Town Center this year. Many pet owners view their pet as an integral member of the family and are just as committed in caring for their pets as their “human” family members. Pet Photo nights are hosted after regular mall closing and the set gets an extensive cleaning following the event to remove any potential risk to allergy sufferers.  Pet Photo Nights will be held on the following days:

  • The Avenues – Sunday, November 27 from 6-7 p.m. and on Sunday, December 11 from 6-7 p.m.
  • St. Johns Town Center – Sunday, November 27 from 6-8 p.m. and Sunday, December 11 from 7-9 p.m.

The Simon Santa Photo Experience is again sponsored by The Gymboree Corporation. The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands.

The 2016 Simon Santa Photo Experience and Pet Photo Nights are also sponsored by Universal Pictures Home Entertainment which is celebrating the highly-anticipated release of “The Secret Life of Pets,” available on Digital HD November 22 and on Blu-ray and DVD December 6. Come visit the Simon Santa Photo Experience and receive a fun-filled activity sheet, a custom The Secret Life of Pets holiday headband, and watch highlights from the movie.

This holiday season, Simon invites everyone to celebrate “The Joy of Giving.” Giving is contagious and this season Simon invites everyone to pass that spirit on and ‘Give Love,’ ‘Give Sparkle,’ ‘Give Warmth,’ and ‘Give Fun.’ Join Simon to experience the season’s good cheer with the best of holiday shopping and entertainment.

Throughout the holiday season, shoppers will experience joyous seasonal activations at the Jacksonville Simon centers.

The Avenues:

On Saturday, December 3, everyone on the nice list is invited to Breakfast with Santa from 8-10 a.m. in the Food Court. Join Santa and his elves for crafts, activities, delicious breakfast, and much more. From December 1-24, shoppers will enjoy being serenaded while shopping by local community groups during the Sounds of the Season Holiday Musical Series.

St. Johns Town Center

The 11th annual Holiday Spectacular at St. Johns Town Center will kick off the holiday

season on Saturday, November 12 from 2 – 8 p.m. with a full day of festivities,

culminating with the lighting of the tree by Santa Claus and a fireworks display.

Shoppers will enjoy holiday entertainment including a silent DJ, magicians, holiday

photo opportunities, games, giveaways, interactive hot chocolate station, costume

characters, and more.

Holiday entertainment will include live performances beginning at 2 p.m. at the Main Stage, located in the Town Green in front of Maggiano’s Little Italy on Midtown Parkway.

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Guests to every Simon Photo Experience will have another opportunity to share Santa’s heart by making a donation via The Noerr Programs to Save the Children. For nearly 100 years, this non-profit has given underserved children in the U.S. a healthy start, the opportunity to learn and protection from harm. Since this program began five years ago, Noerr has collected over $1,000,000 largely due to the generosity of Simon shoppers.

About The Avenues

The Avenues is Jacksonville’s premier family shopping destination. A multi-level indoor center offering 1.1 million square-feet of shopping, The Avenues is home to 5 anchor stores including Belk, Dillard’s, Forever 21, JCPenney and Sears, plus more than 150 of the most exciting specialty retailers in Northeast Florida. Discover your favorite shopping and dining destinations including Aldo, Banana Republic, Buffalo Wild Wings, bareMinerals, Build-A-Bear Workshop, H&M, LOFT, LUSH, MAC Cosmetics, New York & Company, The Limited, Victoria’s Secret and more. The mall is conveniently located off I-95 at the intersection of Philips Highway (US1) and Southside Boulevard. Visit us Monday – Saturday, 10 a.m. – 9 p.m. and Sunday, 12 – 6 p.m. For additional information, please visit or call 904-363-3054.

About St. Johns Town Center

St. Johns Town Center is Jacksonville’s newest and most-talked-about shopping destination with over 16 million visitors each year. Guests can shop, dine, live and entertain in a beautifully designed lifestyle center that offers 1.4 million square feet of unique shopping and dining including many new stores they won’t find anywhere else in Jacksonville. St. Johns Town Center features 11 anchor stores and more than 175 brand name specialty stores. Relax and enjoy the Park Green and Luxury Courtyard, attend community events, or dine at one of our fine restaurants.
For the latest information, please visit or find us on Facebook, Twitter and Instagram at @StJohnsTownCtr.

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit

About Universal Pictures Home Entertainment

Universal Pictures Home Entertainment (UPHE) is a unit of Universal Pictures, a division of Universal Studios ( Universal Studios is a part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.


My name is MJ. I have two wonderful children and work part time as well as volunteer at my children's school.

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