How to Brand Your Mommy Blog

The rise of the mommy blog has given parents a way to earn money doing what they know best – raising their kids. Sharing parenting wisdom and woes is a great way to help other moms and launch a self-made career, but creating posts is only part of the process.

Make no mistake, your mommy blog is your business; and just like any other business, a blog requires branding and marketing. Yes, it’s important to be yourself, but you should also think about what you can bring to the blogosphere that hasn’t already been done. In other words, if you are your business, then you need to establish a personal brand. Here’s how to brand your mommy blog so you can start making earning money for your hard-won wisdom.

Identify a Niche

Identifying your niche is the first step to building your brand, and arguably the most important. If you don’t know where you belong on the web, you can’t start to brand your content or your business, so set aside some time to figure this out before doing anything else.

Parenting is considered a niche in itself, but it’s a crowded one. Therefore, if you want to stand out, you need to get more specific. Does your mom blog focus on thrifty living or homeschooling your kids, or are you more passionate about mom style? Your niche should reflect your interests and passions and allows your enthusiasm shine through your posts.

Brand Your Visuals

The written content of your blog is important, but if your website looks cluttered or dull, no one will read your posts. Internet users are increasingly driven by visuals, and adopting the right color scheme, font and logo are vital in establishing your personal brand.

Don’t worry if you don’t have any design skills; professional marketing agencies like Eventige can take care of all of your visual design and promotion for you. It might be tempting to use a free template or have a go at creating a logo yourself, but if you want to make a go of your online business, then you should consider hiring an expert.

Brand Your Content

Once you’ve established your brand and created a logo, you can start branding your content. You may wish to sign off your post with a “signature” or your mommy blog logo, so your existing followers feel connected to your brand or create branded social media banners to promote your content to new readers. Another great way to promote your posts is through branded pins. If you’re new to blogging, using Pinterest is a great way to grow your presence. You can use your logo to create branded pins so readers can easily identify your posts.

Create a Voice

As a blogger, your “voice” is integral to your brand. Finding your voice should be one of the most natural parts of the branding process, but this isn’t always the case. If you’re struggling to identify your writing style, just keep going.

Write every day (even if you don’t show anyone your work), and you will eventually find your voice. If you’re not confident in your skills, you can use a free writing platform like Grammarly or Hemingway or hire a professional proofreader to perfect your posts.


I'm a mother of 2 who likes to get involved in too much! Besides writing here I started a non-profit, I'm on the PTO board, very active in my community and volunteer in the school. I enjoy music, reading, cooking, traveling and spending time with my family. We just adopted our 3rd cat and love them all!

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