One Trend That’s Shaping the Future of Entertainment


The trend by media and entertainment companies to control their own destinies has never been more apparent than over the last few years. After the amazing success of Netflix, others are realizing the importance of moving away from distribution deals with producers toward creating and distributing their own original content. Here are the latest moves from some of the leading players in the media and entertainment business.


Netflix has invested heavily in original content since 2013, hitting home runs with series such as “House of Cards,” “Orange is the New Black” and “The Crown.” The Netflix original drama, “Roma,” won Academy Awards for Best Director, Best Foreign Language Film and Best Cinematography and was nominated for Best Picture, Best Actress, Best Supporting Actress, and Best Original Screenplay. They’ve made loyal subscribers in the process, increasing their worldwide subscriber base from 19 million in 2010 to a projected 115 million by 2020.


After experiencing a freefall in its movie rental and sales business, Apple is investing a billion dollars in original content with its Apple TV+, offering original content from A-list stars such as:

  • “Oprah’s Book Club” – a televised version of her famous book club
  • “Amazing Stories” – Steven Spielberg will produce this revival of the NBC series.
  • “The Morning Show,” – Reese Witherspoon and Jennifer Aniston will produce and star in a behind-the-scenes look at a morning TV show. Steve Carell, Billy Crudup and Mark Duplass also star.
  • An unnamed thriller production from M. Night Shyamalan, maker of “The Sixth Sense.”
  • “See” – a space fantasy epic starring Aquaman’s Jason Momoa

Apple also supplements its original content with productions from HBO, Showtime and Starz.


Amazon offers Amazon Prime Video free through its Prime membership, which numbers more than 100 million subscribers. Its investment in original content this year is estimated to be $6 billion. Original content includes productions such as “Bosch,” “Sneaky Pete,” and “The Marvelous Mrs. Maisel.”

AT&T Direct TV

AT&T Direct TV jumped into the original content fray with its Direct TV Now offering. Its pay TV channel Audience Network produces original content such as “Loudermilk”, a comedy-drama, executive produced by David Guillod. In addition to being an executive producer on many productions, including the recently released “Atomic Blonde” and “The Intruder,” Mr. Guillod is an accomplished talent manager, having helped influenced the careers of stars such as Jennifer Lopez, Sean “Daddy” Combs, and Katie Holmes.


Disney, which owns a 60% stake in Hulu, is buying Comcast’s share of Hulu, effectively giving it total control of the streaming service. Disney plans to increase investment in Hulu’s original content, which is currently at approximately $2.5 billion. Hulu’s original content includes such favorites as “The Handmaid’s Tale” and “Castle Rock.”

The trend toward more original content is not only opening the door wider for actors, writers, and other movie talents, it’s also increasing the quality and quantity of movies and TV series. With streaming media having become a major vehicle in the distribution of content, access to quality entertainment is now more convenient than ever.


I'm a mother of 2 who likes to get involved in too much! Besides writing here I started a non-profit, I'm on the PTO board, very active in my community and volunteer in the school. I enjoy music, reading, cooking, traveling and spending time with my family. We just adopted our 3rd cat and love them all!

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