What To Know When Buying an Engagement Ring Online

This is partnered guest post.

Purchasing an engagement ring online has become a great way to get the perfect ring for your girlfriend. The Internet is an ideal place to buy a ring for many reasons. For one thing, you can avoid some of the huge markup on jewelry that usually exists in local stores. For another, you can take advantage of the vast selection of rings available online to find the perfect ring for your girlfriend that reflects her style and personality and shows the love you have for her.

Of course, when you are buying a ring online, it is important to make sure you purchase from a reputable and trustworthy dealer. An engagement ring, and especially a diamond engagement ring, is a big investment, and you don’t want to buy from a site that can’t be trusted.

When you are buying an engagement ring online, there are some key things that you should make sure you know about the website and the ring so that you can buy with confidence. For example:

  • Know how long the website has been in business for. You do not want to buy from some brand new website that just opened the other day and that no one has ever heard of. This is a great way to lose your money and get a fake ring or get nothing for your cash at all. An online engagement ring website that has been around for a long time is the only way to go.
  • Know whether the diamonds sold are GIA or AGS certified.  GIA or AGS certified diamonds are the standards used to assess the quality and authenticity of a diamond. If the diamonds aren’t GIA or AGS certified, walk away.
  • Find out if the diamonds are conflict free. For many men and women, it is very important that the diamond purchased not be a so-called blood diamond. Websites that offer conflict free diamonds will let you know.
  • Check independent reviews of the website. For example, are they rated by the Better Business Bureau? Do they have a good rating or is there a long track record of complaints? Obviously, you will want to purchase a diamond ring online only from a site that has a reputation of doing what it has promised and taking care of its customers.
  • Ask whether there is any type of warranty or guarantee on the ring. You will want to make sure that the online website is willing to stand behind the rings that it sells. If the ring comes and there is something wrong with it, you want to be sure that the company will take it back.
  • Look for a website with a large selection or even custom options. The big benefit of buying online (in addition to cost savings) is that you have a good selection of rings to choose from.

When you are looking around for a website to buy your engagement ring from, consider these key tips to find a site worth buying from.

Guest article written by Houston jewelry store – Whiteflash.com, an online jewelry shop with a fine selection of Verragio designer rings and other fine jewelry.


I'm a mother of 2 who likes to get involved in too much! Besides writing here I started a non-profit, I'm on the PTO board, very active in my community and volunteer in the school. I enjoy music, reading, cooking, traveling and spending time with my family. We just adopted our 3rd cat and love them all!

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  1. Great tips, buying an engagement ring is a big deal!

  2. Wonderful tips!

  3. My first engagement ring was bought online

  4. my husband got my diamond on line.

  5. My daughter bought hers online and I know she followed every precaution. This is good advice.

  6. You couldn’t really buy things like this online when I got engaged. Great tips though.

  7. Great tips! My hubby picked mine out all on his own!