As a writer, you are definitely going to need to know the basics of SEO. The vast majority of content writers out there today are producing content that is designed to help businesses enhance their brand image online and move up the search engine result pages. With that being said, continue reading to discover some tips that you can easily implement now to boost your content in SEO terms.
- Write for your audience first – It can be easy to fall into the trap of stuffing in keyphrases when a client has informed you that they want an SEO-rich piece of content. However, the last thing you want is a piece of content that reads poorly and looks like it has been generated for a search engine bot. Instead, always write for your audience first and foremost. Think about the sort of content you are writing for as well. For example, if there is a business that has chosen to outsource mobile app development, writing for an app is very different from writing for an email newsletter.
- Structure your posts correctly – Another tip to follow is to ensure that your posts are structured correctly. The contents of your post may be excellent. However, if the format is inefficient and unorganized, the contents can easily be lost. This is why it is a good idea to break up your content into smaller paragraphs, using headlines, as this will keep your readers engaged, making it easier for them to read everything you have to offer. You also need to consider back-end organization as well. This is critical for search engines. When tagging headlines, make sure you use property tag hierarchy.
- Use phrases that are keyword rich – One of the best ways to improve the SEO of your content is to use phrases that are keyword rich and relevant. Include these in all areas of your content; from the body to the heading. This will ensure that both search engines and your readers know exactly what your post is about.
- Add images – Last but not least, use images to make your posts pop. People are visual – this is why video marketing has become so effective. If you incorporate an image into your blog post, you can make a big impression. There are lots of sites whereby you can get images that can be reused, yet original business photos will work best if you do have the time and resources. If you have a Pinterest account, it is a good idea to pin the images too, as this will add another avenue of traffic to your site.
As you can see, there are a number of different steps that you can take in order to boost the SEO value of your website and all of the content that you produce. It is also advisable to make sure you stay in the know with regard to everything that is going on in the world of search engine optimization. After all, it is changing all of the time, and you need to stay ahead of the game!
