Sometimes, it can be hard to write up a super interesting and fun account about your most recent adventure as a family. After all, there was a lot of complaining in the back of the car, along with rain and bad weather, and the beach was closed – who wants to know about that?!
And for someone who runs a travel blog, not knowing how to approach a post like this can make your job very difficult. After all, your tone and style is what makes you money, and if you can’t keep churning it out in the way people love you for, you’re not going to pay your bills as easily this month! So, if you’re struggling with your next travel post, here are some tips to keep in mind.
Come Up with a Moral or Goal
If you’ve got only a bad or unsatisfying story to tell, it doesn’t mean you have to chuck it away. You can reframe the story at hand, and turn it into a moral for people who might experience similar things during their adventures. Or, you could clearly define a goal for the post, and let your readers know all about it. For example, if the weather held you back on your recent trip, write about prevention tips for rainy and windy travel.
It’s All About the First Paragraph
Following on from the point above, the first paragraph needs to draw people in, and make what the post is about obvious and engaging to the person behind the screen. For example, even from just the little summary paragraph on ‘Travel’ on the Richard Spanton blog gives the reader a clear tone and purpose about what’s on offer – the same thing needs to be seen in every single one of your posts from the get go!
That first paragraph needs to have a taste of everything – what you’re about to write, what you’re offering the reader, how you felt about the trip, and what they need to take away from the experience. All in all, read that paragraph and think about how it might prepare someone for the words ahead.
Be Both Practical and Creative
You need to have both a sense of realism, and a sense of the mystical, when you’re trying to write a post about your adventures. The age old ‘Show, Don’t Tell’ rule comes to mind here, because you need to have a healthy dose of both in your travel posts.
People need to be both charmed and kept grounded when reading up on your experiences, to ensure they get a taste of both the good and the honest. We all know vacations have their ups and downs, and promising something magical at all ends will only end badly for your reputation as a travel blog. So, take that bad trip and give it a new tone in this vein!
Your travel adventures might be a slump sometimes, but that can still make for an entertaining article!
