The business landscape is becoming increasingly competitive. As online platforms make it easier and easier for companies to grow their online presences, budding entrepreneurs have to work smarter and harder to outshine their competition and be noticed by their target audience.
A good website is the foundation of your digital presence. It tells potential customers exactly who you are and what you have to offer. It provides a way of contacting your company, as well as constituting a medium for delivering educational and entertaining content to their screens. But it is not enough to simply have a website these days. It has to be a world class site that raises you above your competitors, aligns perfectly with your brand, and actively works to grow your business.
If you are not a particularly technical person, you might be feeling overwhelmed by the prospect of creating something as complex as a website. But don’t panic. These days you don’t have to be an expert in HTML or graphic design to build a functional company page. There are numerous web hosting platforms that make the process quick and easy, as well as offering dedicated support to help you with any setup or maintenance issues. To get you started, here are some tips for building a website.
Make it user friendly
One of the most important aspects of your website is the user experience. Internet users today have remarkably short attention spans, and if they are forced to wait for a slow web page to load they will soon give up and find a competitor instead. If your site is confusing or hard to navigate in any way, this will affect your web traffic and ultimately your conversion rate. Ensure your site is well structured with all essential information easy and intuitive to locate. Most people use their phones to research companies and make purchases, so perhaps the biggest mistake you can make is not building a mobile-responsive site.
Create great content
Your site of course needs to be full of information about your company and its products and services. But this is not going to help you draw in new customers from the far reaches of the internet. The best way to boost your online presence and raise brand awareness is to create great content. This could be in the form of blogs, infographics, or videos, and should be educational and entertaining, helping your ideal customer base to solve problems without being overly self-promotional. The best content will be shared widely, as well as being more likely to appear high up in Google search results.
Use a hosting service
If you need help building your own world class website and dealing with the ongoing maintenance, using a dedicated web hosting service such as Nestify could be the answer. Sign up for a free trial for 7 days here if you are not sure you want to commit. They will do everything for you from optimizing page speed and carrying out updates to managing security and providing ongoing support. Although this comes with a fee, it will free you up to focus on the areas of your business that most need your attention.
